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SS 18 – rooted in the past, designed for the contemporary

Tuesday, January 30th, 2018

Retro Culture is the name guiding President’s through the Spring Summer 2018 season. A collection rooted in the past but designed for the contemporary and inspired by the surfing and skateboarding movements of the 1960s California, carefully Crafted in Tuscany.

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In its creations President’s synthesises the quest for top quality fabrics and Tuscan manufacturing traditions and is for SS 18 replaying the elements of surf and skate on the note of essential contemporary luxury.

Retro Culture proposes hand printed and hand painted t-shirts and jackets created by Tuscan artists, shirts in new colour variants and in vintage prints, prints also elegantly used as a silk lining of jackets in ecru selvedge bull denim. Blazers and Bermudas are made from the finest Egyptian Giza cotton nodding to the retro with its stripe variants giving a sense of the American 60s inspiration standing behind the entire collection.

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No P’s collection will of course be missing of a great pair of Icarus jeans in selvedge raw denim or a good pair of selvedge gabardine chinos. As previous collections, Spring Summer 2018 looks to the past with the eyes of the future, making every garment an evergreen and not a a piece that simply follows the trends of the moment.

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See the full Spring Summer 2018 collection here.