President’s continues to build on the mood initiated during last season and for this winter we’re presenting a small capsule collection together with Italian Funky Snowboards. The result of the collaboration is this unique model, hand made in Italy and produced in 100% natural teak wood giving the board an exclusive and true feel and texture.
Funky Snowboards was founded in Como, Italy, in the early 80’s. Always with technology and innovation in focus, their products are developed together with athlete riders and 100% Made in Italy.
Madlib, acclaimed dj, producer and hip hop artist, wore President’s for his cover story interview for Bonafide Magazine featured both in print and online. The 100% cashmere Top Gun shirt is already from our A/W 2013-14 – Madlib been a President’s fan already since the beginning, and been seen wearing our shirts more than once!
A must-have outerwear from our Autumn/Winter 2014-15 collection for sure is the Hummel Parka. Double layered in cotton and thermore, our recurring trenchcoat is this season accompanied by this classic army coat, giving the functional yet contemporary trendy an everyday alternative.
The Japanese leather and canvas experts focus on quality products made in Japan and with a shared philosophy about craftsmanship and quality, we are happy to also present a backpack in addition to the smaller leather goods previously realised together.
Joining the backpack is a set of wallets, that together with the President’s primary collection will be available at selected retailers and online at www.sevenbell.com.
For Autumn/Winter 2014-15, President’s is collaborating with historical American brand and manufacturers Ebbets Field Flannels, creating a collection of baseball caps that is traditional yet contemporary. Being two companies with great history and authentic products, the joint efforts have led to a small and well-edited capsule collection of this season’s number one headwear, featuring President’s iconic monogram in the front.
The caps are made in wool jersey and come in three different colours: green, grey and navy and will be available at selected retailer’s as well as on www.sevenbell.com.
President’s philosophy includes the production of long-lasting and timeless pieces. Bringing forward instant classics season after season, the brand moves outside of the fickle cycles of fashion and concentrates on its savoir-faire in craftsmanship.
With modest changes from last season’s wardrobe favourite, the grey crew neck sweater comes back for Autumn/Winter 2014-15, defining the relation of contemporary streetwear and Italian sartorial traditions.
The Loop Wheler Sweater is produced in Japanese quality cotton, here styled with a classic President’s shirt in washed Japanese selvedge chambry. Both pieces are available at selected retailer’s and soon on www.sevenbell.com.
For Autumn/Winter 2014-15 President’s presents the American photographer Joseph Szabo as the artist of the season. Lynbrook, NY, 1977 is the photo featured in the new campaign and will also enter President’s private collection, joining previous seasons art works.
Joseph Szabo is a photographer, author and teacher who’s work has been exhibited at the Venice Biennale, the International Center of Photography, the Museum of Modern Art in New York and the Brooklyn Museum, among others.
With a joyful mood we’re doing a last retrospection to the President’s x SOTO event in Berlin. With the insights and thoughts of David Fischer, co-founder of SOTO store, the video captures the evening in its whole – smiling people, happy chats with old and new friends and Bobbito Garcia a.k.a. Kool Bob Love spinning vinyl that made the guests dance on the street!
For more videos by President’s, check out the Vimeo channel here.
Madlib, DJ and one of the most prolific and acclaimed hip hop producers of the past few years, has created a soundtrack for the latest lifestyle video of President’s and emphasises the mood of the exclusive collaboration with Italian skateboard brand Atypical.
The boards, coming in two models in a limited edition of five each, are available to buy online at www.sevenbell.com.
We’re back in Italy after last week’s event in Berlin that turned out to be a great evening in cool company, with perfect weather! The capsule collection for SOTO was launched to the tunes by Bobbito Garcia a.k.a. Kool Bob Love flying in from NYC and Berlin based DJ Batman, with like Swizz Beatz stopping by to enjoy the live dj set!
See more photos from the evening on President’s Facebook page here.