September 5, 2015

Tag Christof for President’s AW15-16

For this season, President’s tapped young artist Tag Christof to capture the essence of Autumn Winter 2015-16 collection. ‘New Mexico’ is the name of the image, where his 1973 Pontiac Grand Prix, ‘Maude’, is being fueled up at an old Standard Oil petrol station.

After Peter Sutherland, Hugh Holland, Joseph Szabo and Ari Marcopoulos, Tag Christof is the fifth artist to enter the brand’s private collection of contemporary photography. A kind of contemplative reverence for America is to be found across Tag Christof’s – itinerant photographer, art director, and current editor of Human Being Journal – work. His muse is the road, and he wanders and reports as an observer.


September 4, 2015

The Shetland Jacket: Warm Scottish wool

Autumn Winter 2015-16 by President’s highlights the first-class quality of featured textiles and fabrics, mixed together to create a never excessive collection of essential pieces of clothing. Tuscan craftsmanship donate a sartorial soul, while the aim is to always present tradition with a contemporary twist.

A good solution for this coming cold season is President’s Gavin jacket in Jamieson’s of Shetland wool. This selected Scottish fabric treats you at its best and keeps you warm. The traditional Prince of Wales wash gives this jacket a classical touch.

Available at selected retailers both offline and online.

L:A Bruket x President’s

President’s serves to a contemporary man who doesn’t let go of quality, even when travelling. For Autumn Winter 2015-16, the brand has collaborated with Swedish beauty label L:A Bruket to create an essential travel kit, coming in a canvas beauty case with leather details, produced by craftsmen in Tuscany.

L:A Bruket’s products meet the standard of function and quality: not exceeding the size limits, the brand has created a travel kit consisting of shampoo, liquid soap, face cream and hand cream in the delicate scents of coriander/ginger/lemon, bergamot/patchouli and carrot/bergamot.

Available at selected retailers both offline and online.


September 3, 2015

The Cashmere Coat: Perfect shape and tailoring

President’s Autumn Winter 2015-16 collection is a showcase of know-how in Italian sartorial traditions and eye for quality textiles. A fresh new kind of elegance is created through a mix of fabrics that never becomes excessive, always building the offer on the basis of a classical wardrobe. The outerwear continues to play an important role and a pivotal point is taken the Crown coat, amazing in its 100% wool cashmere Melton. Well-tailored and perfect-shaped, it’s a must-have of President’s contemporary gentleman.

Available at selected retailers both offline and online.

Hancock x President’s

A love for great outerwear was the fil rouge between President’s and Hancock, a British appareal brand inspired by the compatriot inventory of the rubber industry. For Autumn Winter 2015-16, the two worked together on a functional yet fashionable waterproof coat of highest quality, coming in a dark navy hue.

With Hancockʼs finish on the outside and a half-lining in Presidentʼs recognisable chambray, creating a strong hanger appeal, the coat is a true collaborative product, incorporating both brandʼs DNA. Hand-taped internal seams and Hancockʼs celebrated design finish off this seasonʼs must-have apparel.

Available at selected retailers both offline and online.

May 8, 2015

The Gibson trousers: Sharper inside

Another statement classic of the proper contemporary gentleman’s way of clothing is a good pair of Gibson trousers, a modern and smart reinterpretation of the 50’s coverall. The model President’s has presented for Spring Summer 2015 is made in 100% Angelico extra fine wool and finished internally combining a pale shirt fabric and a bright flower print taken from an old Japanese wallpaper. Other interesting details are the horn buttons with a carved anchor and piped pockets on the back.

Available at selected retailers both offline and online.

April 2, 2015

President’s SS15: Contemporary feeling

President’s continues to build on the cornerstones of the contemporary man’s wardrobe for Spring Summer 2015. The entirely crafted in Tuscany brand, emphasising its sartorial traditions and the idea of a new luxury, takes the image of classic garments and turn them into seasonal essentials through thought-over details and researched fabrics.

Tailored blazers, as the one pictured, are made in Japanese pied-de-poule fabric finished with internal selvedge and hand-brushed horn buttons. A colonial color palette inspires all the collection, going from dark army green and indigo to hues of light beige with exceptions found in bright spots of red and yellow and a flower print recovered from an old Japanese wallpaper.

March 12, 2015

The trench coat: It’s more than rain

Perfect for mid-season’s variability, the trench coat is an essential piece a smart man cannot miss to have in his closet. Classic in its shape and color but modern in the choice of details, President’s Trench Hound is made in Japanese double cotton nylon and moreover; it’s waterproof. This garment’s identity stands in the presence of innovative elements as heat-sealed seams, hand-brushed horn buttons with the back hand-stitched in leather and an indigo Japanese flower pattern as lining.

Available at selected retailers both offline and online.

February 27, 2015

Ari Marcopoulos for President’s SS15

President’s continues to build on its private collection by also this season choosing a campaign photo by an artist who will be supported by the brand. The art work collection can already count names as Peter Sutherland, Hugh Holland and Joseph Szabo and as image of Spring Summer 2015, Ari Marcopoulos joins the group with his photo ‘Montauk, 2011’, shot in Ditch Plains and part of his Dark Sun’s exhibition.

Ari Marcopoulos, Dutch-born photographer and filmmaker based in New York since his early 20s, started as Andy Warhol’s printer and through his images perfectly depicts American youth culture and the life of snowboarders, skateboarders, musicians and artists surrounding him in their everyday life.


November 28, 2014

Limited Edition: Funky Snowboards


President’s continues to build on the mood initiated during last season and for this winter we’re presenting a small capsule collection together with Italian Funky Snowboards. The result of the collaboration is this unique model, hand made in Italy and produced in 100% natural teak wood giving the board an exclusive and true feel and texture.

Funky Snowboards was founded in Como, Italy, in the early 80’s. Always with technology and innovation in focus, their products are developed together with athlete riders and 100% Made in Italy.