With a joyful mood we’re doing a last retrospection to the President’s x SOTO event in Berlin. With the insights and thoughts of David Fischer, co-founder of SOTO store, the video captures the evening in its whole – smiling people, happy chats with old and new friends and Bobbito Garcia a.k.a. Kool Bob Love spinning vinyl that made the guests dance on the street!
For more videos by President’s, check out the Vimeo channel here.
Madlib, DJ and one of the most prolific and acclaimed hip hop producers of the past few years, has created a soundtrack for the latest lifestyle video of President’s and emphasises the mood of the exclusive collaboration with Italian skateboard brand Atypical.
The boards, coming in two models in a limited edition of five each, are available to buy online at sevenbell.com.
We’re back in Italy after last week’s event in Berlin that turned out to be a great evening in cool company, with perfect weather! The capsule collection for SOTO was launched to the tunes by Bobbito Garcia a.k.a. Kool Bob Love flying in from NYC and Berlin based DJ Batman, with like Swizz Beatz stopping by to enjoy the live dj set!
See more photos from the evening on President’s Facebook page here.
Following the collaboration with Retrosuperfuture®, President’s presents a second collaboration for Spring/Summer 2015: a surfboard realised together with Californian Bing Surfboards, which also closes the circle of board sports succeeding previous seasons skate- and snowboard.
The surfboard will be on display for the first time during President’s event at SOTO store in Berlin the 10th of July.
On the occasion of Berlin Fashion Week, President’s is to present a capsule collection created exclusively for the menswear store SOTO. The collection will be launched with an event on July 10th, during the popular SOTO Week, with legendary Bobbito Garcia a.k.a. Kool Bob Love flying in from NYC to spin the wheels of steel.
The event will take place at SOTO Berlin, Torstraße 72, Thursday July 10th from 6-9pm.
Following the photo recap from our #TuscanCocktail at Palazzo Gondi in Florence last week, here comes the video, capturing the mood of the evening accompanied by some good tunes of music. Enjoy!
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As Florence is our hometown, we took the occasion of Pitti Uomo 86 and invited our friends to enjoy a cocktail and some typical Tuscan food with us at the rooftop terrace of Palazzo Gondi. With an amazing view over the city and its surroundings, we watched the sun set in great company.
See more photos from the evening at President’s Facebook page.
“While the President’s brand is making themselves heard in 2014, its original concept is not all that new. Originally conceived in 1957 by Manifatture 7′ Bell’s Francesco Bacci, President’s, the menswear label, did not enter the market until Guido Biondi, Bacci’s grandson, took hold of the name to bring forth a modern take on Italian fashion that communicates the company’s commitment to manufacturing well beyond the boundaries of Europe. [...] In our latest Selectism Q&A we speak to Biondi on the conception of the modern President’s line.”
Read the full interview with President’s creative director, Guido Biondi, on Selectism.com.
During Pitti Uomo 86, President’s presents the latest collaboration with eyewear brand Retrosuperfuture®. For Spring/Summer 2015, the two Italian brands come together in the sunglass model Paloma that will be presented in four colour options completed with ZEISS lens.
A contemporary choice, entirely Made in Italy.
The grey crew neck sweater with inspiration from the 50’s classic pieces is an absolute favourite in the Spring/Summer ’14 collection. It’s a basic garment and definite choice for anyone who appreciates simple design yet high quality material for an everyday look at ease.
You will be able to shop the Spring/Summer ’14 collection within short on sevenbell.com