July 29, 2014

Video: President’s x SOTO in Berlin

With a joyful mood we’re doing a last retrospection to the President’s x SOTO event in Berlin. With the insights and thoughts of David Fischer, co-founder of SOTO store, the video captures the evening in its whole – smiling people, happy chats with old and new friends and Bobbito Garcia a.k.a. Kool Bob Love spinning vinyl that made the guests dance on the street!

For more videos by President’s, check out the Vimeo channel here.


July 20, 2014

Music by Madlib for President’s skate video

Madlib, DJ and one of the most prolific and acclaimed hip hop producers of the past few years, has created a soundtrack for the latest lifestyle video of President’s and emphasises the mood of the exclusive collaboration with Italian skateboard brand Atypical.

The boards, coming in two models in a limited edition of five each, are available to buy online at sevenbell.com.

July 14, 2014

The President’s x SOTO event

We’re back in Italy after last week’s event in Berlin that turned out to be a great evening in cool company, with perfect weather! The capsule collection for SOTO was launched to the tunes by Bobbito Garcia a.k.a. Kool Bob Love flying in from NYC and Berlin based DJ Batman, with like Swizz Beatz stopping by to enjoy the live dj set!

See more photos from the evening on President’s Facebook page here.

July 4, 2014

President’s & Bing Surfboards for SS15


Following the collaboration with Retrosuperfuture®, President’s presents a second collaboration for Spring/Summer 2015: a surfboard realised together with Californian Bing Surfboards, which also closes the circle of board sports succeeding previous seasons skate- and snowboard.

The surfboard will be on display for the first time during President’s event at SOTO store in Berlin the 10th of July.

July 2, 2014

Capsule collection: President’s x SOTO


On the occasion of Berlin Fashion Week, President’s is to present a capsule collection created exclusively for the menswear store SOTO. The collection will be launched with an event on July 10th, during the popular SOTO Week, with legendary Bobbito Garcia a.k.a. Kool Bob Love flying in from NYC to spin the wheels of steel.

The event will take place at SOTO Berlin, Torstraße 72, Thursday July 10th from 6-9pm.

June 27, 2014

Video: A #TuscanCocktail by President’s

Following the photo recap from our #TuscanCocktail at Palazzo Gondi in Florence last week, here comes the video, capturing the mood of the evening accompanied by some good tunes of music. Enjoy!

To not miss out on any videos by President’s, follow us on Vimeo here.

June 23, 2014

A #TuscanCocktail by President’s

As Florence is our hometown, we took the occasion of Pitti Uomo 86 and invited our friends to enjoy a cocktail and some typical Tuscan food with us at the rooftop terrace of Palazzo Gondi. With an amazing view over the city and its surroundings, we watched the sun set in great company.

See more photos from the evening at President’s Facebook page.

June 20, 2014

Interview with Guido Biondi on Selectism

“While the President’s brand is making themselves heard in 2014, its original concept is not all that new. Originally conceived in 1957 by Manifatture 7′ Bell’s Francesco Bacci, President’s, the menswear label, did not enter the market until Guido Biondi, Bacci’s grandson, took hold of the name to bring forth a modern take on Italian fashion that communicates the company’s commitment to manufacturing well beyond the boundaries of Europe. [...] In our latest Selectism Q&A we speak to Biondi on the conception of the modern President’s line.”

Read the full interview with President’s creative director, Guido Biondi, on Selectism.com.

June 17, 2014

President’s & Super collaborate for SS15



During Pitti Uomo 86, President’s presents the latest collaboration with eyewear brand Retrosuperfuture®. For Spring/Summer 2015, the two Italian brands come together in the sunglass model Paloma that will be presented in four colour options completed with ZEISS lens.

A contemporary choice, entirely Made in Italy.

April 8, 2014

Basic choices – crew neck sweater


The grey crew neck sweater with inspiration from the 50’s classic pieces is an absolute favourite in the Spring/Summer ’14 collection. It’s a basic garment and definite choice for anyone who appreciates simple design yet high quality material for an everyday look at ease.

You will be able to shop the Spring/Summer ’14 collection within short on sevenbell.com