Photos by Heather Sten.
Oh! That’s the first time someone ever said that to me! But I honestly don’t think I deserve such a grand title….
The 21 Howard street address is RETROSUPERFUTURE®’s first flagship store, worldwide. The beautiful downtown space defines our identity and sense of community. As you enter you can experience our shop – it’s the place you can find the most complete selection of SUPER ever-made. In the back we have our office – that’s where myself and the US team work everyday. And last but not least, we have our productive basement where 8Ball Zines has a residence and where they run all of their projects from radio to gallery to zine workshop. The entire space is always very alive. It’s a lot of friends, a lot of talking, good music and a lot of life! We are there day and night….
For us it’s a dream come true! We wanted to have a space of our own, where we can do what we want, any way we want. We needed to express the brand’s identity and I feel that we designed and created one of the most exceptional optical stores in the world. The architect Andrea Caputo and his studio contributed a lot to this construction, and I am very happy we did this together.
The choice to open the first store in NYC came naturally. We needed to make an international statement.
Yes, born in America from two very Italian parents. I am a very lucky person.
The multiculturalism and variety NYC offers is the biggest difference for me.
From its birth, it has been SUPER’s goal to make quality eyewear with fresh and wearable designs at honest prices. Historically, Italy was and still is the leading manufacturer of eyewear, and in these hard times in Europe, we thought it would be perfect to keep the operation in-house. I feel that President’s works in a similar way with its independent freedom and what our beautiful country can offer.
Honestly, I don’t have a real strategy or formula… I like to ride my bike and think as I look around me. I’d like go to good book stores, like Strand or Dashwood or Printed Matter and stay there half day, or go to galleries like DIA Beacon in upstate New York. Then I go to our store and start sharing ideas and end up riding the streets (again) for hours looking and reacting to what I see. I really think weed and riding around plays a big role. I don’t like to be inspired by the internet. It’s too much information, too much all at once and I get lost and confused. I need to keep it simple and free in my head.