Hugh Holland is an American photographer whose evocative imagery of the genesis of the skateboarding phenomenon came to symbolize its culture for a generation. His campaign image, Hangin’ in Balboa, was shot in Newport Beach, California, in 1975 and was selected to compliment the season’s collaboration with Atypical Skateboards.

Peter Sutherland is a New York photographer who makes use of traditional documentary photography to capture the hidden beauty of ordinary objects and everyday situations. His campaign image, Cold Barrel, is an epic tele shot of surfers braving wild waves in the frigid, majestic wilderness of Alaska.